Flipping Stigma Launches Online Store

Flipping Stigma Action Group launches a line of products online to support further research.

Three t-shirts with logos

British Columbia’s Flipping Stigma Action Group, the creators behind the internationally renowned Flipping Stigma Toolkit, launched its online store in November 2023 with a brand-new line of products designed to challenge stereotypical thoughts and beliefs about “dementia.”

The printed hoodies and t-shirts celebrating life’s positives were co-designed by people with lived experience to inform and inspire others. The best part? All sales will go to funding research for improving the lives of people with dementia.

Hoodie with Tookit logo

Support Dementia Research

Make a purchase at the online store or visit the Flipping Stigma on its Ear website.

UBC Crest The official logo of the University of British Columbia. Arrow An arrow indicating direction. Arrow in Circle An arrow indicating direction. Caret An arrowhead indicating direction. E-commerce Cart A shopping cart. Time A clock. Chats Two speech clouds. Facebook The logo for the Facebook social media service. Home A house in silhouette. Information The letter 'i' in a circle. Instagram The logo for the Instagram social media service. Linkedin The logo for the LinkedIn social media service. Location Pin A map location pin. Mail An envelope. Telephone An antique telephone. Play A media play button. Search A magnifying glass. Arrow indicating share action A directional arrow. Speech Bubble A speech bubble. Star An outline of a star. Twitter The logo for the Twitter social media service. Urgent Message An exclamation mark in a speech bubble. User A silhouette of a person. Vimeo The logo for the Vimeo video sharing service. Youtube The logo for the YouTube video sharing service. Future of work A logo for the Future of Work category. Inclusive leadership A logo for the Inclusive leadership category. Planetary health A logo for the Planetary health category. Solutions for people A logo for the Solutions for people category. Thriving cities A logo for the Thriving cities category. University for future A logo for the University for future category.